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          Lawrence, Mary Wells (1928—)

          American advertising executive. Born Mary Georgene Wells Berg on May 25, 1928, in Youngstown, Ohio; daughter of Waldemar Berg and Violet (Meltz) Berg; attended Carnegie Institute of Technology, 1949; married Harding Lawrence, on November 25, 1967; children: James Lawrence; State Lawrence; Deborah Lawrence; Kathryn Lawrence; Pamela Lawrence.

          Honorary LL.D., Babson College (1970), Carnegie-Mellon University (1974).

          One of the few women in the 1960s to break into the male-dominated corporate ranks, Mary Wells Lawrence founded the legendary New York advertising agency Wells, Rich, Greene, Inc., in 1966 and turned it into a multimillion-dollar enterprise.

          The creative force behind such well-known commercial catch-phrases as "I can't believe I ate the whole thing," "Try it; you'll like it," "Plop, plop, fizz, fizz," and "Friends don't let friends drive drunk," the agency in its heyday attracted the world's largest and most sophisticated clientele.

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